SWATCH SISTEM51 is the revolutionary mechanical watch that turns the old watch world upside down.
In August 2014, the SISTEM51 was launched in Singapore to much anticipation, at the opening of the SISTEM51 pop-up store at Orchard Gateway. Acclaimed cocktail bar 28 Hong Kong Street presented three bespoke cocktails inspired by the SISTEM51: A 90 Hour Power Reserve, 51 Components and 1 Central Screw – just one of many highlights that evening.
Utt Panichkul hosted the event, with JinMart & Ginette Chittick on deck duty and a live performance of the SISTEM51 theme song ‘Happyland’ by The Sam Willows. The launch also featured two special guests, a long time Swatch Club member and a watch community leader who shared about the continual innovation of Swatch and how the SISTEM51 is a game changer in the Swiss watch making industry. The launch was also attended by the likes of local personalities Tracy Phillips, Serena Adsit, Hanli Hoefer, Liv Lo, Kelly Latimer, Mark Teo and Germaine & Felix from design agency Anonymous.
Music: Amanda Jenssen – Happyland
djs film screening volcom